The digital revolution has ushered in an era of unprecedented technological advancements that have fundamentally reshaped the way businesses market their products and services. In this blog, we'll explore how this digital transformation has impacted technology marketing in modern times

In the realm of intent-driven demand generation, the concepts of "Assumptive Intent" and "Actual Intent" hold pivotal roles, each influencing how businesses engage with potential customers. Understanding the difference between these two is essential for crafting effective marketing strategies.

In the fast-paced world of technology marketing, understanding and leveraging the concept of Total Addressable Market (TAM) is instrumental for success. TAM is a fundamental framework that aids technology companies in defining the scope of their potential customer base.

In the world of B2B (Business-to-Business) relationships, customer engagement is the lifeblood that sustains growth, builds loyalty, and drives success. B2B customer engagement goes beyond initial interactions; it's about fostering meaningful and enduring connections.

In the world of marketing and sales, the concept of a sales funnel is instrumental in understanding and optimising the customer journey. At the very top of this funnel are what we call "top-of-the-funnel" (TOFU) leads, and they play an immensely crucial role in the overall success of your business.