Full Funnel Target Marketing

Case Study

Client: Palo Alto Networks

Objective/Challenge:

To optimize customer acquisition by effectively engaging prospects across the entire buying journey and streamlining marketing efforts by adopting a full funnel target marketing approach that strategically addresses prospects across various stages of the sales funnel.

Strategy: Full Funnel Target Marketing

RESULT:

47%

Increase in engagement growth

30%

Increase in lead-to-opportunity conversion rate

24%

Increase in opportunity-to-customer conversion rate

20x

Increase in ROI

To Know More About

Full Funnel Target Marketing

ABM